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The Language of Advertising
Chromý, Pavel ; Zmrzlá, Petra (referee) ; Rujbrová, Šárka (advisor)
Bakalářská práce se zabývá analýzou jazyka reklamy z lingvistického hlediska a dále upřesňuje použité jazykové prostředky, které se v současné reklamě vyskytují. Tato práce také poskytuje znalosti o využití různých jazykových prostředků v reklamě, jak v podobě tištěné, tak v podobě elektronické.
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Challenges in Promotional Texts
Wolfová, Michaela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis
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Research for brand identity Fit&Body
Hladišová, Michaela ; Ruda, Tomáš (advisor) ; Holánek, Michal (referee)
Title of Study: Research for brand identity Fit&Body Thesis Objectives: The main aim of this bachelor thesis is designing a definite sample of brand for studio, which offers massages and activities, wich are destinguished from the competion. Additionaly to that, the bachelor thesis sheds a light on competition analysis, analysis of the brand Fit&Body, conducting interviews with studio's clients, experts on branding and marketing and subsequent implementation of the findings into the process of building the brand based on the conducted research. Methods: In order to be reached the ultimate goal of the bachelor thesis the following methods have been applied: analysis of competition brands, analysis of building the brand Fit&Body, in-depth interviews. Thesis Results: Based on the interviews with clients and the experts, some of the brand features have been changed. The brand name has remained Fit&Body as well as the font. The original slogan "Aby záda nebolela." has been replaced by a new one: "Pro zdravá záda.". And only partially has been modified the logo. Authentic style of the logo remained the same, the red leaf with the sign "krása" has been removed and signs in the yellow and green leaves have been replaced by words "cvičení" and "masáže". In contrast to the original version, the new...
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World War II Posters and Propaganda
Studený, Dominik ; Řehořová, Irena (advisor) ; Gvoždiak, Vít (referee)
The thesis offers semiotic analysis of the World War II poster. It examines the fundamental rhetorical and visual examples based on specific ideological context. The thesis presents the representative war posters of the Soviet Union, United Kingdom, United States of America and Nazi Germany. Selected samples of the Czechoslovak posters are also included.
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Meaning of lion representation in the past and present - semiotic analysis
Řezáčová, Veronika ; Šafaříková, Radana (advisor) ; Svoboda, Aleš (referee)
In my diploma thesis I deal with symbolism of the representation of lion in current marketing. My thesis follows the conviction that animals have been playing the important role since the beginning of human history. On the grounds of this persuasion I suppose that the animal symbolism is very easy to decode for people because of their previous experience. In the first instance I define the relationship between semiotics and marketing in my thesis. After mentioning several types of prior texts I maintain the position that the image of lion and its symbolism are identically perceived on the basis of and according with the symbolism of lion in those prior texts in current marketing as well. During the studying of the "lion" symbolism I use the terminology of some important authors and theoreticians of semiotics - particularly Roland Barthes's levels of denotation and connotation and distinction of a sign to icon, index and symbol according to Charles Sanders Peirce's theory. I also employ the theory of visual rhetorical figures. I end my thesis with a simple questionnaire which is supposed to complete and confirm my assumptions of the comprehension of the image of lion in marketing - hence the lion usually appears as a patriotic symbol, secondly as a protector, thirdly as a strong and fighting animal.
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Challenges in Promotional Texts
Wolfová, Michaela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis
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The Language of Advertising
Chromý, Pavel ; Zmrzlá, Petra (referee) ; Rujbrová, Šárka (advisor)
Bakalářská práce se zabývá analýzou jazyka reklamy z lingvistického hlediska a dále upřesňuje použité jazykové prostředky, které se v současné reklamě vyskytují. Tato práce také poskytuje znalosti o využití různých jazykových prostředků v reklamě, jak v podobě tištěné, tak v podobě elektronické.
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Media Education in English Language Classes
SERVÍTOVÁ, Jana
This diploma thesis focuses on Media Education in English language classes. The first section introduces media in general and deals with media education and its place in Framework Educational Programme for grammar schools. Next part monitors the ways of using media education in other school subjects and describes methodology itself. On the basis of this knowledge some of the methodological books are analysed. The last part of the first section introduces advertisements and their main characteristics. The second section presents a project of media education which is called Advertisement and Slogan. The project was prepared to be used in three English lessons. The structure, aims and methods of each of them as well as lesson plans and the process of each lesson are described in detail. The final part is devoted to students? and teacher?s evaluations.
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